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On our recent road trip I was amazed by the number of billboards (from several health care systems and hospitals) advertising texting for emergency room (ER) wait times. My first thought was, “if you can text, how emergent is it?
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Surprise is a powerful element to use in telling your health IT marketing story, So, how can you use the [...]
Any marketing agency you hire must have the ability to deliver value for your health IT firm. Marketing agencies deliver [...]
Earning press both online and offline can add a huge boost to your health It marketing efforts. PR can increase [...]
Plenty of cyberspace has been devoted to the promise of mHealth. Now, one company with a mobile health solution to manage diabetes is promising large financial savings if these tools are leveraged properly. Telcare announced last week that a study published in U.S.
After all the research, after all the practice, when faced with a difficult decision or near impossible situation it comes down to trusting your instincts and taking action.In the recent 2014 World Golf Championship Match Play, 23 year old, little known French Golf Pro, Victor Dubuisson, not once but twice performed magic to extend the match. In an impossible situation, with the match on the line, Victor trusted his instincts. He wasted no time in hitting both of his miracle shots.With your business on the line, the same holds true when choosing a Marketing Agency to work with you.Here's a great way to get started in finding the right marketing agency to work with you.Take the 3-Second Blink Test. Trust your instincts. After using the Blink Test to create your short list, engage with the agency's sales process.As the process unfolds, ask yourself:Did you trust the agency enough to share your truth? Did you openly and honestly share your current reality vs. where you want to go?Did they LISTEN? Do you feel they understand and empathize with your challenges?Bottom -Line... your instincts should tell you this:You are eager to get started and work with the marketing agency. You are convinced that the benefits of engaging clearly offset the risk of doing nothing.You seek the path of least resistance and the least risk in making a decision.Look for an agency that leads you through this. Trust your instincts.Take action.
Technology-enabled collaboration borrows from examples of collaboration in nature. The structure and hierarchy of the beehive results in honey. Ants working together as a colony delivers food.Technology collaboration is making us all smarter... and enabling us to do things easier. Wikipedia gathers the facts from the hive of the human brain. Airbnb pools living spaces to make travel easier. WordPress, the platform operating this very website, is an open-source collaboration of software engineers.So, how do you best collaborate with a marketing agency? How do you do it smart? How can working with a marketing agency make things easier for your business?About This Show:Sam Stern, founder and Chief Marketing Technologist at Modallic, an mHealth marketing and brand development firm reveals his winning Mobile, Digital and healthcare IT marketing strategies, shares real life Mobile Health marketing success stories, and offers breakthrough marketing tips and tactics so you can lead the field with your Mobile Health and healthcare IT solutions.Discover how to craft compelling stories to open doors with key health care system decision makers. Understand how an agile marketing mindset and approach positions you to create a profitable, sustainable business.Gain insights into Mobile Health and healthcare IT marketing strategy, how to tell your unique mHealth and healthcare IT marketing story, creating your mHealth buyer personas, how to integrate an agile marketing process, mobile health and digital health brand development and market positioning, and learn what really works in attracting and landing mobile health and healthcare IT clients.Show Notes: Work Smart and Making Marketing Easier with a Marketing AgencyJust like the worker bee or the little ant, you realize doing it alone isn't the path to survival and success. The smart choice and the way to making things easier is to get help.So how exactly can you work smart with a marketing agency?Here are 7 things to do or keep in mind to get the most value out of working with a marketing agency.1. Know your Goals and Objectives- Think through what you want to accomplish in your business. Know what you MUST accomplish as a minimum. Examine and understand your business and capabilities to determine what is realistic. Imagine what is possible if everything falls into place. Be prepared to share these goals and the rationale behind your thinking with your marketing agency. This enables the agency to understand what you want to accomplish and sets the levels of expectation for the relationship.2. Research the Agency- Invest time reading the agency's website materials. Download any white papers or case studies. Read through the blog posts. Follow the agency on social media.Get input from the agency's clients. This homework gives you a sense of how the agency thinks, what they believe, and how they work. If one of your first questions to a marketing agency is
Pharma has reduced the burden of disease. It can develop a conditionspecific app. But getting people to take their medications as prescribed Thats another matter. Larry Dobrow on why biopharma is backing mobile games for their potential to boost adherence and drive behavior change
Over the last decade, researchers, doctors and the life-sciences industry have made great strides in treating HIV.
Mobile is having a profound impact on the healthcare sector in India. Experts believe that m-Health not only has the potential to make healthcare more innovative, affordable and accessible, but also requires a robust IT infrastructure and strong wireless network that can handle many devices at once.
Agency keeps us safe, but process could slow development of low-risk health technology.
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Attending a Health IT Conference, such as the recent HIMSS Conference in Orlando offers a tremendous opportunity to connect and [...]
Creating mhealth solutions is challenging, but what are some startups mistakes to avoid? Here are 6 mhealth startup blunders that will kill your business.
Let's talk marketing...Here's the thing - Marketing your Health IT services is not about tactics.It's not about social media, writing blog posts, designing a website or a logo.Same applies to your white papers and case studies. It's not about titles and headlines, fancy graphics, or the results-based offers you make.In other words, it's *not* about tactics.But if that's true, why the heck do most people think tactically?Because that's how they've been taught to think.The Health IT industry... like every other industry... is one giant mess of tactics... it's about finding the best Social Media platform, the best tools to use, the best SEO approach, the best Press Release, or the best [insert another magic bullet here]...This approach is wrong... ALL WRONG.In fact, tactical thinking is downright harmful to your business.No joke.If you approach marketing your Health IT firm from a tactical point of view, you're bound to fail.But this begs the question...If thinking tactically ain't the way to go, what IS the way to go?That's where strategy comes in... Coming up with a strategy that fits your business is no easy, plug and play thing. It takes collaboration.It requires research.Thinking is demanded. No one size strategy fits all or even two different businesses.Every business... your business... is unique.Rather than publishing rates to execute tactics, our approach is to have a value discussion focused on strategy.It's a meeting of the minds.It's a process that involves four phases:DiscoveryDiagnosisDesignDeliveryIt's focused on your business, your challenges, where you want your business to go.It's a process to help both of us decide if we're a fit to work together.It starts with a short, free 15 minute Discovery Call to see if we should even spend time talking about your marketing.Does investing 15 minutes to start the ball rolling to stop doing tactics that don't work and get on the path to building a Marketing Plan based on solid strategy make sense to you?If so... maybe we're a fit?Find out.Schedule a free Discovery Call today. photo credit: gabrielsaldana via photopin cc
According to Forrester Research, only 8% of B2B companies have sales and marketing alignment. Getting Marketing and Sales on the same page, telling the same story, and working towards the same goals remains a challenge... even when using an Inbound Marketing approach. In fact, aligning Marketing and Sales is probably even more important in website generated leads.Collaborate on Telling a Better StoryMarketing and Sales must work together. The best technology and perfect processes won't work if Marketing presents one face of the business, and then Sales, usually through their ACTIONS, tells a different story to the potential Buyer.Marketing presents the face of the customer. Effective marketing departments continually research marketplace buyers. Understanding how, why and when your buyers make purchases are differentiators support your salespeople need to convert qualified leads into clients.. Having the ability to leverage this knowledge will strengthen the effectiveness of your sales team.Jointly build a plan to better understand your buyer. Answers these questions to gain insights both Marketing and Sales need:What questions does your prospect ask before they buy?What sources of information do they trust and use to research their potential purchase?What trigger events stimulate them into action?What activities must you monitor to gauge their stage in the buying process?What are your qualified leads' objectives and obstacles?How do they measure success?With your Marketing and Sales story in alignment, marketing collateral supports the sales efforts with one consistent message.Agree on the Definition of a Qualified Lead- What defines a Qualified Lead for Sales? When does Marketing release a lead to Sales? Usually it's that point when the prospect is actively engaged in looking for a solution. It's best accomplished when the prospect raises their hand and takes action to engage you to pursue a one-on-one solution.When using Inbound Marketing, it takes time and patience to move prospects to a Qualified Lead. Again both Marketing and Sales must reach agreement on when Sales needs to take the lead.Understand and Take Advantage of Trigger Events- Both Marketing and Sales must have a keen awareness of Trigger Events that cause prospects to move into the active Buying Stage.Potential Trigger Events for Health IT sales opportunities include:A Change in Executive Leadership positions of the prospectAnnouncement of a new service or productMove to a new locationExpanding or contracting staffing levelsNew funding or capital to the organizationA major industry announcement- a new law, tax change, or economic shift that will directly and immediately impact the organizationTrigger Events are when prospects are most likely to consider a change to current operations. The real trick to successful Marketing and Sales is to deliver your Marketing and Sales story in context of the most pressing current Trigger Event.Trigger Events Keep Improving the Process- Both Marketing and Sales must commit to continiuos improvement. Often times, your own perceptions of what the Buyer wants during the Buying Process isn't what you think it is.Today, Health IT Buyers do 60-75% of their research and education about the marketplace and their options before engaging, or being open to engage, in serious communications with sales.Having a smooth hand off when prospects are ready to engage sales is a continuation of the Buyers' Journey story. Follow these four steps outlined here to improved Qualified Leads and better sales success. photo credit: Altaide via photopin cc
On Friday, Sarasota Florida based Voalte announced a $36M Series 'C' investment led by Bedford Funding – a private equity firm in White Plains, New York. Founded in 2008, that brings total funding for the enterprise mobile health venture to about $48M. Earlier last week the company also announced a new strategic [...]
Here are Peggy McShane, Managing Director of Segue Health’s, top ten tips for beginners looking to engage with others on social media while at #HIMSS14 (RT @SegueHealth: #HIMSS14 Social Media 101 – Ten Tips For The Best Social Experience @SegueHealth...
eHealth Initiative (eHI) is a non-profit, membership organization that researches, educates and advocates for innovative health IT solutions that can improve care for patients and providers within the American healthcare system.
Three questions you must answer yes before you can win at health IT sales.
PROTECT Act of 2014 proposes that Food and Drug Administration doesn't need to oversee low risk health IT products such as electronic health records and fitness apps.