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Health care in the United States certainly is experiencing a transformation. The rising costs and the decline of quality of [...]
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You hear lots of buzz today about content marketing. For good reasons… With access to information online, the buying process [...]
mHealth firms are under the gun. The pressure to show and deliver results is constant. A daily concern. Sales must [...]
Imagine… Millions of Users “Hooked” on your mHealth app… When people are lonely, what do they do? They check out [...]
Five stars on Yelp? Five stars in the operating room.Yelp reviews aren't trustworthy. They could be written by the owner's brother. They could be written by an obnoxious customer who totally deserved the rude treatment he is ranting about.
Attracting first round, Series A seed funding is one thing. But, getting substantial Series B, multi-million dollar plus funding is [...]
What’s one of the best ways to increase exposure for your Health IT business? SEO? Social Media? Writing tons of [...]
Is shopping for professional marketing help for your digital health business the same as buying a new copier or office [...]
What’s one of the best ways to convince prospects that you are the “Go-To” choice? Have happy clients tell your [...]
Your health IT buyers are busy. They resist your attempts to set up sales meetings. They conduct nearly 70% [...]
Attending a Health IT Conference, such as the recent HIMSS Conference in Orlando offers a tremendous opportunity to connect and [...]
Creating mhealth solutions is challenging, but what are some startups mistakes to avoid? Here are 6 mhealth startup blunders that will kill your business.
Medical professionals can't possibly keep up with every new treatment for every disease. Now they can easily gain access to the collective wisdom of...
It’s a simple Yes, or No question. Is Information Technology reducing the cost of healthcare? But it’s a tough question [...]
Or another way to ask this question… Can you remove ALL the risk to me when I hire you to [...]
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize...
If you’re looking to separate your Health IT firm from the competition… And position your business to win more sales, [...]
This week we got a deep look at the rumored new health and fitness tracking application for Apple’s next iPhone, called Healthbook. Supposedly, Healthbook will not only track things like how much exercise and sleep you’re getting, but also your blood pressure, your blood sugar levels, and much more. All that collection will be great, but without a way to not just collate them, but make them meaningful, it runs the risk of becoming data clutter.
Email Marketing… Dead? Lots of marketing types… mostly Social Media gurus with an agenda… are spreading this myth. When done [...]
Kaiser Permanente conducted 10.5 million virtual patient-doctor visits in 2013 via e-mail, telephone or video tools.
A secure e-mail service allows users to attach images such as a digital picture of a rash, for instance, and send that to a Kaiser dermatologist. In 80 percent of the cases that used this particular service the dermatologist was able to offer a definitive diagnosis and prescribe without an office visit.
Megan Ranney, M.D., M.P.H., an emergency medicine attending physician at Hasbro Children's Hospital, recently led a study that found a text-message program may be an effective violence prevention tool for at-risk teen girls. The study has been published online in the Journal of Adolescent Health.
On our recent road trip I was amazed by the number of billboards (from several health care systems and hospitals) advertising texting for emergency room (ER) wait times. My first thought was, “if you can text, how emergent is it?
Surprise is a powerful element to use in telling your health IT marketing story, So, how can you use the [...]