mHealth marketing
mHealth trends, activities and insights
Curated by Sam Stern
Your new post is loading...
Scooped by Sam Stern
Scoop.it!

Will mHealth Empower the Patient?

Will mHealth Empower the Patient? | mHealth marketing | Scoop.it
Health care in the United States certainly is experiencing a transformation. The rising costs and the decline of quality of [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

How Long Does It Take for Health IT Content Marketing to Work?

How Long Does It Take for Health IT Content Marketing to Work? | mHealth marketing | Scoop.it
You hear lots of buzz today about content marketing. For good reasons… With access to information online, the buying process [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Why Smart mHealth Firms Ignore ROI When Hiring a Marketing Agency

Why Smart mHealth Firms Ignore ROI When Hiring a Marketing Agency | mHealth marketing | Scoop.it
mHealth firms are under the gun. The pressure to show and deliver results is constant. A daily concern. Sales must [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Do You “Hook” ‘em on Your mHealth App?

Do You “Hook” ‘em on Your mHealth App? | mHealth marketing | Scoop.it
Imagine… Millions of Users “Hooked” on your mHealth app… When people are lonely, what do they do? They check out [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

People Are Surprisingly Good At Rating Doctors Online: More Stars, Fewer Deaths

People Are Surprisingly Good At Rating Doctors Online: More Stars, Fewer Deaths | mHealth marketing | Scoop.it
Five stars on Yelp? Five stars in the operating room.
Yelp reviews aren't trustworthy. They could be written by the owner's brother. They could be written by an obnoxious customer who totally deserved the rude treatment he is ranting about.
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Health IT Marketing: Can You Answer Tough Series B Questions?

Health IT Marketing: Can You Answer Tough Series B Questions? | mHealth marketing | Scoop.it
Attracting first round, Series A seed funding is one thing. But, getting substantial Series B, multi-million dollar plus funding is [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Marketing Partners Plan: Public Relations for Health IT Firms

Marketing Partners Plan: Public Relations for Health IT Firms | mHealth marketing | Scoop.it
What’s one of the best ways to increase exposure for your Health IT business? SEO? Social Media? Writing tons of [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

#020- Digital Health Marketing: How Much Does Hiring a Marketing Agency Cost?

#020- Digital Health Marketing: How Much Does Hiring a Marketing Agency Cost? | mHealth marketing | Scoop.it
Is shopping for professional marketing help for your digital health business the same as buying a new copier or office [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Why mHealth marketing matters | mHealthNews

Why mHealth marketing matters | mHealthNews | mHealth marketing | Scoop.it
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Capture Health IT Success Stories

Capture Health IT Success Stories | mHealth marketing | Scoop.it
What’s one of the best ways to convince prospects that you are the “Go-To” choice? Have happy clients tell your [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Turn Your Health IT Website into a Sales Tool

Turn Your Health IT Website into a Sales Tool | mHealth marketing | Scoop.it
Your health IT buyers are busy. They resist your attempts to set up sales meetings. They conduct nearly 70% [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Attending a Health IT Conference? Social Media Tips

Attending a Health IT Conference? Social Media Tips | mHealth marketing | Scoop.it
Attending a Health IT Conference, such as the recent HIMSS Conference in Orlando offers a tremendous opportunity to connect and [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

6 mHealth Startup Blunders That Will Kill Your Business

6 mHealth Startup Blunders That Will Kill Your Business | mHealth marketing | Scoop.it
Creating mhealth solutions is challenging, but what are some startups mistakes to avoid? Here are 6 mhealth startup blunders that will kill your business.
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

A Yelp For Medicine, So Doctors Can Rate Whether Treatments Work

A Yelp For Medicine, So Doctors Can Rate Whether Treatments Work | mHealth marketing | Scoop.it
Medical professionals can't possibly keep up with every new treatment for every disease. Now they can easily gain access to the collective wisdom of...
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Why Smart mHealth Firms Ignore ROI When Hiring a Marketing Agency

Why Smart mHealth Firms Ignore ROI When Hiring a Marketing Agency | mHealth marketing | Scoop.it
mHealth firms are under the gun. The pressure to show and deliver results is constant. A daily concern. Sales must [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Is Health IT Reducing the Cost of Healthcare Right NOW?

Is Health IT Reducing the Cost of Healthcare Right NOW? | mHealth marketing | Scoop.it
It’s a simple Yes, or No question. Is Information Technology reducing the cost of healthcare? But it’s a tough question [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Do You Guarantee Results for my mHealth firm?

Do You Guarantee Results for my mHealth firm? | mHealth marketing | Scoop.it
Or another way to ask this question… Can you remove ALL the risk to me when I hire you to [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

How to Sell to the Hyper-Aware Consumer

How to Sell to the Hyper-Aware Consumer | mHealth marketing | Scoop.it
As the buyer's journey continues to evolve, small businesses need to make big changes to accommodate these new buyers. Here are a few ways to capitalize...
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Health IT Brand Check Up

Health IT Brand Check Up | mHealth marketing | Scoop.it
If you’re looking to separate your Health IT firm from the competition… And position your business to win more sales, [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

The Next Big Health App Needs to Do More Than Just Track Our Numbers | Gadget Lab | Wired.com

The Next Big Health App Needs to Do More Than Just Track Our Numbers | Gadget Lab | Wired.com | mHealth marketing | Scoop.it
This week we got a deep look at the rumored new health and fitness tracking application for Apple’s next iPhone, called Healthbook. Supposedly, Healthbook will not only track things like how much exercise and sleep you’re getting, but also your blood pressure, your blood sugar levels, and much more. All that collection will be great, but without a way to not just collate them, but make them meaningful, it runs the risk of becoming data clutter.
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

How to Use Targeted Email Marketing for Digital Health

How to Use Targeted Email Marketing for Digital Health | mHealth marketing | Scoop.it
Email Marketing… Dead? Lots of marketing types… mostly Social Media gurus with an agenda… are spreading this myth. When done [...]
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Pros and cons of Kaiser's ambitious mHealth efforts | mHealthNews

Pros and cons of Kaiser's ambitious mHealth efforts | mHealthNews | mHealth marketing | Scoop.it
Sam Stern's insight:

Kaiser Permanente conducted 10.5 million virtual patient-doctor visits in 2013 via e-mail, telephone or video tools.

A secure e-mail service allows users to attach images such as a digital picture of a rash, for instance, and send that to a Kaiser dermatologist. In 80 percent of the cases that used this particular service the dermatologist was able to offer a definitive diagnosis and prescribe without an office visit.

more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Study finds texting program good option for teen girls' health

Study finds texting program good option for teen girls' health | mHealth marketing | Scoop.it
Megan Ranney, M.D., M.P.H., an emergency medicine attending physician at Hasbro Children's Hospital, recently led a study that found a text-message program may be an effective violence prevention tool for at-risk teen girls. The study has been published online in the Journal of Adolescent Health.
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

Does texting ER wait times affect patient care?

Does texting ER wait times affect patient care? | mHealth marketing | Scoop.it
On our recent road trip I was amazed by the number of billboards (from several health care systems and hospitals) advertising texting for emergency room (ER) wait times. My first thought was, “if you can text, how emergent is it?
more...
No comment yet.
Scooped by Sam Stern
Scoop.it!

The Element of Surprise in Your Health IT Story

The Element of Surprise in Your Health IT Story | mHealth marketing | Scoop.it
Surprise is a powerful element to use in telling your health IT marketing story, So, how can you use the [...]
more...
No comment yet.