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Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B marke
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Discover the 3 words to NEVER use when marketing IT services to hospitals.
Discover the three ways Public Relations provides the winning difference for your mHealth firm
Social media is one of the most talked about disruptions to marketing in decades, but how is it impactful for the health care industry? In a generation that is more...
Discover the 7 ways PR can help boost your Mobile Health brand and help you drive more sales.
Are Mobile Health firms missing the mark? Is mHealth app use, adoption, and acceptance a technology or a marketing problem?
Discover the three key areas where a PR agency can help your mHealth firm.
Discover how to use Twitter and Facebook to boost your Digital Health Social Media Marketing efforts.
ePatient 2015, from Fard Johnmar and Rohit Bhargava, promises to open minds about healthcare... will it succeed?
Well-capitalized digital health entrepreneurs targeting surgeons seize the Google Glass opportunity.
Do you know how to tap the pain of IT downtime to market your health IT solutions?
What does Tom Brady's career teach mHealth firms about the value of PR?
When entrepreneurs eyeing the mobile healthcare technology space start planning their new venture, they probably don’t have “regulatory strategy” on their task list.
A diagnosis of bad advertising Time and time again, I see the typical healthcare advertising image--the empowered customer, the smiling patient, the striding athlete and the achieving child.
Great point of view on the state of Digital Health Marketing.
Why listening is the key to social media success for mHealth entrepreneurs... and 7 steps to effective social media marketing.
7 reasons why digital health marketers should consider print.
Is mobile the answer to controlling healthcare costs? Will YOUR mHealth app make the difference in saving healthcare?
Google has become so big that sometimes it's difficult to understand just how big it is. It's on course to do $60 billion in revenue this year, almost all of that from advertising. But how big is that in terms of the media it competes against for ad dollars?
When Dr. Ronald Poropatich first joined the military 30 years ago, the digital cameras and web cams required for the use of telemedicine barely existed.
"Technology is not a prerequisite for business success, but marketing is," yet "the best startups develop technology and a market simultaneously."
Content marketing can open doors and close deals for health IT firms. Find out the three key strategies to make content marketing work.
The Big Miss, the Big Resist, in healthcare is failure to embrace content marketing.
According to this study, healthcare marketers:
Learn the simple and easy way to double your digital health sales.