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I don't have a Facebook, a Twitter or a LinkedIn account
Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B marke
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In the crucial early stages of a possible heart attack, EMTs on the scene now rely on slow and unreliable proprietary technology to transmit vital ECG data to physicians at a hospital for evaluation.
Design is a way of making meaning in an uncertain world, John Maeda says, and the evolving field of medicine could well borrow from its tenents of creatively matching form to content.
A new report shows that healthcare communications professionals prefer YouTube over Twitter, Facebook and LinkedIn.
According to the study, conducted by Ideahaus and published in the current issue of the Journal of Communication in Healthcare, these professionals are shaping best practices for marketing communications in the healthcare space despite a lack of FDA guidance in the use of social media in healthcare.
The study surveyed 107 healthcare, pharmaceutical and life sciences executives on the use of social media, according to a May 15 news release. Survey respondents hold positions from CEO to CIO, from marketing director to brand manager, are active in their positions and serve primarily in the United States. "The results are surprising, especially given the historically conservative nature of the healthcare marketing community," the news release said.
Discover the key mindset for successful mHealth online marketing. Learn how to build a powerful market leadership asset with content.
Learn the 4 simple steps of a content audit and discover how to jump-start your digital health marketing.
Content marketing is the rage in marketing today. Everyone is claiming that traditional marketing and advertising are dead. To succeed in business today you need content and you must market it. All you need to do is crank out a ton of content, share it on social media, sit back and watch prospects flock to your mHealth website, shower you with sales, and flood your bank account with cash.
Yes, everyone wants to jump on the content marketing bandwagon, yet few take the time, and do the hard work, to create a content marketing strategy. Creating more content is the challenge marketers constantly face, but if you have no clue what content to create and how to promote and market this content, it’s a crap shoot to know if it’s really helping you grow your business.
Before you rush into a content creation frenzy, let’s look at the 3 keys you need to put in place to make sure your mHealth Content Marketing is built upon a solid foundation.
How does mobile health and marketing help achieve patient engagement... Will Mobile Health... and yes, Online Marketing... transform health care as we know it today?
A new report estimates the market for sensors and mobile health apps will grow to $5.6 million by 2017. But how can that be if the adoption rate has been flat?
Now that patients can send messages at any time, physicians need to determine how timely responses should be — especially when they're not in the office.
New York-based health accelerator Blueprint Health graduated its third class of startups on Thursday. Check out five using technology to take on hospital infections, triage systems, doctor hygiene and more.
an interesting series of graduates of Blueprint Health ... take a look at the compelling #mHealth solution by #IntelligentM
Does Mobile Health play a key role in patient engagement communication... find out what mHealth marketers must understand.
It’s time to tackle the proverbial elephant in the room –lifestyle change. When I was doing my field work in ...
Our Frontier Medicine Better Health Partnership will be testing this out with our partnering Critical Access Hospitals in Montana
Mobile health technology experts March 19 urged lawmakers push regulatory restraint concerning mobile medical applications particularly Food Drug Administration oversees industry.
San Francisco-based Ringadoc has raised an additional $700,000 to help doctors streamline communication with patients.
Discover how video content and YouTube can boost your mHealth content marketing results.
For many years there has been a common refrain for mobile health app discovery: There’s no Consumer Reports for health apps. With tens of thousands of health-related smartphone apps, dozens of direct-to-consumer wearable health sensors now available, and various other websites and services — how is the increasingly health-conscious consumer to choose? Or, perhaps, if you believe that digital health tools are a new product category: How do consumers even hear about all these digital health tools in the first place? The discoverability problem is a big one, but there are many new and existing players doing something about it.
It's about time the healthcare profession realizes the people the treat are more than patients......they're CONSUMERS. When this happens, the patient/consumer will realize they are in control, just as consumers control all other brands. Hopefully, this will lead to a major shift in how healthcare is delivered.
There are many, many cool healthcare startup companies out there. A few of them make it big. Many don't. I admire the developers of these companies. They had an idea and they ran with it.
Although disposable body-worn wireless medical sensors have barely begun to see usage in healthcare, research firm ABI is predicting they will rise to prominence very quickly. By 2018, ABI analysts say, disposable Medical Body Area Network (MBAN) sensor shipments will hit 5 million. Previously, ABI reported that 160 million wireless wearable health devices, of which disposable sensors are a sub-category, would ship in 2017.
Medicine, although quick to adopt many new technologies, has been slow to embrace social media outlets and, in particular, Twitter.
Are your mHealth patient engagement solutions engaging... from a marketing standpoint?
Do you present a compelling, engaging story, a story that connects and builds a relationship with the user of your mHealth solution?
Will Patient Engagement, Big Data, and Mobile Health converge to transform sick care to health care?
some great pointers and insights from an interesting presentation at #SXSW on #mHealth ... bottom line: the technology holds the potential for freeing up valuable clinician time only if workflow and HealthIT issues are taken into consideration ....
Controversial wellness campaign highlights how little the public knows (or ...FierceHealthcareDespite the public's odd aversion to healthcare marketing and advertising, healthcare organizations are a business.
John Lynn of Healthcare Scene guest blogs. Healthcare is poised to enter a new phase when it comes to technology, and entrepreneurs are likely to lead that revolution.
Is Mobile Health Technology the Solution... or the Problem? Is YOUR Mobile Health Technology Solution the Answer ... or the Problem?